SERHANT Brokerage | SellIt
Brand Infrastructure & Growth Engine Rebuild
Date
Nov 22, 2024
Client
SERHANT Brokerage | SellIt
Timeline
340
//The Problem
Rebuild the acquisition engine. Restore efficiency. Enable scale across multiple lines of business.
Despite strong inbound demand and a high-visibility personal brand, Serhant’s paid acquisition efforts were not converting at scale. Lead volume was inconsistent. Costs were elevated. Funnel performance limited the company’s ability to grow its education platform and brokerage in parallel without sacrificing efficiency.
//The Solution
We embedded to rebuild Serhant’s growth system from the inside
Funnel architecture was restructured. Creative and messaging were aligned to buyer intent. Media strategy was rebuilt with clear performance benchmarks to govern spend. The objective was not just lower CAC. It was a repeatable acquisition system that could scale across business units without burning budget.
//By the numbers
