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SERHANT Brokerage | SellIt

Brand Infrastructure & Growth Engine Rebuild

Date

Nov 22, 2024

Client

Timeline

340

$Suspended water droplets refract light into vibrant colors against a dark background, creating a stunning, ethereal visual effect.$

A glowing pyramid emits orange light and crackling blue energy in a dark, surreal environment with a cosmic, futuristic vibe.

$Suspended water droplets refract light into vibrant colors against a dark background, creating a stunning, ethereal visual effect.$

//The Problem

Rebuild the acquisition engine. Restore efficiency. Enable scale across multiple lines of business.

Despite strong inbound demand and a high-visibility personal brand, Serhant’s paid acquisition efforts were not converting at scale. Lead volume was inconsistent. Costs were elevated. Funnel performance limited the company’s ability to grow its education platform and brokerage in parallel without sacrificing efficiency.

//The Solution

We embedded to rebuild Serhant’s growth system from the inside

Funnel architecture was restructured. Creative and messaging were aligned to buyer intent. Media strategy was rebuilt with clear performance benchmarks to govern spend. The objective was not just lower CAC. It was a repeatable acquisition system that could scale across business units without burning budget.

//By the numbers

Lead Cost Reduction

Lead Efficiency

System Reliability

A person with short, wavy dark brown hair and a beige blazer smiles softly against a neutral background.

“Before TEG stepped in, our lead costs were spiraling. We were burning through budget with little to show for it. They transformed our entire approach. More effective. More targeted. And finally under control.”

Ryan Serhant

Founder

SERHANT Brokerage | SellIt

“Before TEG stepped in, our lead costs were spiraling. We were burning through budget with little to show for it. They transformed our entire approach. More effective. More targeted. And finally under control.”

Ryan Serhant

Founder

SERHANT Brokerage | SellIt

“Before TEG stepped in, our lead costs were spiraling. We were burning through budget with little to show for it. They transformed our entire approach. More effective. More targeted. And finally under control.”

Ryan Serhant

Founder

SERHANT Brokerage | SellIt

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